If you are anywhere near 72 West 36th Street (midtown) or can get there within a reasonable amount of time... get there. The ice cream has been around for some time, but I only recently discovered it a couple of weeks ago. The base ingredients like milk, sugar, and are sourced locally (NY and surrounding region) and the specialty ingredients are sourced from heritage beans and ingredients in Europe and elsewhere. In addition, their napkins, cups, etc are made from 100% renewable resources.
You can read more about the company here: http://www.vanleeuwenicecream.com/
And I suggest you follow them on Twitter for special announcements (like today's): http://twitter.com/Vlaic
Seriously, if you are in the area... this is an unbeatable deal. You'll most likely thank me after your ice cream cone. Can't wait for mine :))))
A side note-- As everyone in NYC knows by now, it's Fashion Week time. If you are heading to the ice cream truck, you will most likely encounter the Fashion Week crowds. If you want to do some shopping afterwards, check out Fashion's Night Out -- a one day event (today only) which offers unique performances, specials, consultations, music, etc at various fashion venues in the City. This is the first event that I can remember of this kind. There is also a charitable component to the event if you purchase a specially designed t-shirt to commemorate the event, 40% of the proceeds will go to the National September 11th Memorial and Museum. By the way, Fashion's Night Out is not only in NYC.. it's happening around the world.
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